<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>The Shades Journal</title><link>https://the-shades.com/blog</link><description>Branding, packaging, website and real estate advertising insights from The Shades.</description><language>en-IN</language><item><title>Packaging Design Cost in India (2026): A Complete Pricing Guide for Brands</title><link>https://the-shades.com/blog/packaging-design-cost-india</link><guid isPermaLink="true">https://the-shades.com/blog/packaging-design-cost-india</guid><pubDate>Mon, 26 Oct 2026 22:00:00 +0530</pubDate><category>Packaging</category><description>How much does packaging design cost in India? See the six factors that set the price, what is included, hidden costs to watch for and how to budget.</description></item><item><title>What Makes a Real Estate Hoarding Work? 6 Lessons from Our Launch Campaigns</title><link>https://the-shades.com/blog/what-makes-a-real-estate-hoarding-work</link><guid isPermaLink="true">https://the-shades.com/blog/what-makes-a-real-estate-hoarding-work</guid><pubDate>Sat, 24 Oct 2026 10:00:00 +0530</pubDate><category>Real Estate</category><description>Site hoardings are read in seconds, from a moving vehicle. Here are six design lessons from our real estate launch work in Vashi and Pune that keep a hoarding clear and memorable.</description></item><item><title>Packaging Design Checklist: 10 Things to Check Before You Go to Print</title><link>https://the-shades.com/blog/packaging-design-checklist-before-print</link><guid isPermaLink="true">https://the-shades.com/blog/packaging-design-checklist-before-print</guid><pubDate>Thu, 22 Oct 2026 10:00:00 +0530</pubDate><category>Packaging</category><description>A practical pre-print checklist for D2C and FMCG brands, from dielines and legal panels to colour, barcodes and sample proofs, so your packaging reaches the shelf right the first time.</description></item><item><title>How to Choose a Branding Agency in Navi Mumbai: 7 Questions to Ask First</title><link>https://the-shades.com/blog/how-to-choose-a-branding-agency-in-navi-mumbai</link><guid isPermaLink="true">https://the-shades.com/blog/how-to-choose-a-branding-agency-in-navi-mumbai</guid><pubDate>Tue, 20 Oct 2026 10:00:00 +0530</pubDate><category>Branding</category><description>Choosing a branding agency is a big decision. Here are seven practical questions to ask before you sign, from process and file ownership to what happens after the logo.</description></item></channel></rss>