We make brands impossible to ignore
A creative design studio in Navi Mumbai specialising in branding, packaging design, motion graphics and artwork adaptation, with 16+ years of industry experience.
The ultimate design partner for your brand’s identity
From logo design to large-scale packaging artwork adaptation, our Navi Mumbai based team blends creative thinking with process-driven execution. We work with FMCG, D2C, real estate and finance brands to craft identities, packs and motion content that are consistent, market-ready and genuinely memorable.
We combine 16+ years of branding and packaging expertise with a fresh, distinctive creative approach. No templates, no cookie-cutter design. Every brand gets a shade nobody else has used before, backed by category insight and craft.
Design that looks distinctive and works hard
Five steps from brief to launch
Understand
Understanding the business, audience, objective and challenge behind every project.
Think
Exploring creative directions that give the brand a meaningful, distinctive point of view.
Create
Turning the idea into a strong identity, design system or communication piece.
Adapt
Taking the creative across formats, platforms, sizes and communication needs.
Deliver
Polished, production-ready files that perform across every touchpoint.
Who we work with
We work with new and established brands, from creating identities from scratch to refreshing existing visual communication.
About us, answered
What does The Shades do?
Which cities do you serve?
How much does branding or packaging design cost?
How long does a logo or brand identity project take?
Do you work with startups and small budgets?
Industries we design for, in depth
We have worked across fast moving consumer goods, real estate, electronics, hospitality and more. Each industry has its own buyers and rules, so we design with that in mind.
Real Estate
Project branding, hoardings, brochures and launch creatives.
ExploreFMCG
Packaging systems, shelf impact and range extensions for fast moving brands.
ExploreToys
Playful packaging and brand worlds for toy and kids brands.
ExploreConsumer Electronics
Gadgets, computer accessories and mobile accessories packaging and retail.
ExploreAppliances, Fans and Pumps
Fans, water pumps, motors, lighting and home appliance brands.
ExploreResorts and Hospitality
Resort branding, websites, social media and guest experience design.
ExploreRestaurants and Cafes
Restaurant branding, menus, packaging and social media.
ExploreCorporate Events
Event identity, stage, standees, invites and on ground creatives.
ExploreWeddings and Social Events
Wedding branding, invitations, signage and event creatives.
ExploreFood and Beverage
Packaging and brands for snacks, sweets, spices, drinks and gourmet food.
ExplorePersonal Care and Cosmetics
Skin, hair, beauty and wellness packaging and brand design.
ExplorePharma and Healthcare
Pharma, nutraceutical, clinic and wellness branding and packaging.
ExploreFashion and Apparel
Brand identity, labels, lookbooks and e-commerce for fashion labels.
ExploreJewellery
Jewellery branding, boxes, catalogues and launch campaigns.
ExploreFinance and Fintech
Banks, NBFCs, advisors and fintech brands that need trust and clarity.
ExploreAutomotive and Industrial
Auto parts, tools, machinery and B2B manufacturers.
ExploreEducation and Coaching
Schools, coaching classes, ed-tech and training brands.
ExploreStartups and D2C
Launch ready brands, packaging, websites and listing creatives.
ExploreReady to give your brand a new shade?
Tell us what you are building. We reply the same working day with ideas, a timeline and a clear quote.