Ideas, lessons and stories from the studio
Straight talk on branding, packaging, websites and launch campaigns, written by the team that designs them every day.
Real EstateWhat Makes a Real Estate Hoarding Work? 6 Lessons from Our Launch Campaigns
Site hoardings are read in seconds, from a moving vehicle. Here are six design lessons from our real estate launch work in Vashi and Pune that keep a hoarding clear and memorable.
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PackagingPackaging Design Checklist: 10 Things to Check Before You Go to Print
A practical pre-print checklist for D2C and FMCG brands, from dielines and legal panels to colour, barcodes and sample proofs, so your packaging reaches the shelf right the first time.
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BrandingHow to Choose a Branding Agency in Navi Mumbai: 7 Questions to Ask First
Choosing a branding agency is a big decision. Here are seven practical questions to ask before you sign, from process and file ownership to what happens after the logo.
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