Branding
Logo, identity systems and brand guidelines that make a startup or growing brand look established from day one.
- Logo Design
- Brand Guide
- Instore Branding
- Corporate Identity
- Office Stationery
Design studio · Navi Mumbai · India and Canada
Branding & packaging design that makes your brand impossible to ignore
We design Logos for brands across India.
What we do
Everything your brand needs, under one roof
One design team for your logo, packaging, website and in-store display, so every touchpoint looks like it came from the same brand.
Product Packaging
Packaging that wins the shelf. Private label, KLD, 3D packshots and physical sample mocks for FMCG, electronics and personal care.
- Private Label Design
- Packaging Consultation
- Physical Sample Mock
- KLD Design
- 3D Packshot (Render/Mockup)
UI/UX | Website
Fast, conversion focused websites and app interfaces designed around how your customers actually decide.
- Website Design
- Landing Page Design
- UI/UX for Web and Apps
- E-commerce Store Design
- Amazon Listing Creatives
POP | POSM
In-store visibility that sells. Display units, shelf and window communication built to be produced and installed.
- Floor Standing Unit
- Counter Top Unit
- Gondola
- Aisle Flags
- Window Kit
- Shelf Strip
- Dangler
- Exhibition Stalls
Motion Graphics & VideoArtwork AdaptationAmazon Listing CreativesReal Estate AdvertisingSocial Media CreativesBrand Guidelines
CREATIVE
STRATEGIC
PROFESSIONAL
STRATEGIC
PROFESSIONAL
Why The Shades
A design partner that understands business
We are a Navi Mumbai studio with 16+ years of experience. We blend creative thinking with process-driven execution, so the work you receive looks distinctive and also works in the real world: on shelf, on screen and in print.
- Startup friendly, brand manager readyEarly stage founders and established FMCG, D2C, real estate and finance brands get the same care.
- One team for every touchpointIdentity, packaging, website and POSM from one studio keeps your brand consistent.
- Print and production readyDielines, artwork adaptation and file handover prepared so printers and developers get it right first time.
Selected work
Brands we have shaded
A look at recent identity, packaging and campaign work for brands across categories.
Branding & Packaging
Case studyPower Peak
Startup Branding
Case studyShiptr
Packaging Design
Almighty
Packaging Design
Max
Campaign Creative
Punjab Sind
Real Estate Advertising
Solitaire Homes
How we work
Five steps from brief to launch
Understand
Understanding the business, audience, objective and challenge behind every project.
Think
Exploring creative directions that give the brand a meaningful, distinctive point of view.
Create
Turning the idea into a strong identity, design system or communication piece.
Adapt
Taking the creative across formats, platforms, sizes and communication needs.
Deliver
Polished, production-ready files that perform across every touchpoint.
Industries we serve
Industries we design for, in depth
We have worked across fast moving consumer goods, real estate, electronics, hospitality and more. Each industry has its own buyers and rules, so we design with that in mind.
Real Estate
Project branding, hoardings, brochures and launch creatives.
ExploreFMCG
Packaging systems, shelf impact and range extensions for fast moving brands.
ExploreToys
Playful packaging and brand worlds for toy and kids brands.
ExploreConsumer Electronics
Gadgets, computer accessories and mobile accessories packaging and retail.
ExploreAppliances, Fans and Pumps
Fans, water pumps, motors, lighting and home appliance brands.
ExploreResorts and Hospitality
Resort branding, websites, social media and guest experience design.
ExploreRestaurants and Cafes
Restaurant branding, menus, packaging and social media.
ExploreCorporate Events
Event identity, stage, standees, invites and on ground creatives.
ExploreWeddings and Social Events
Wedding branding, invitations, signage and event creatives.
ExploreFood and Beverage
Packaging and brands for snacks, sweets, spices, drinks and gourmet food.
ExplorePersonal Care and Cosmetics
Skin, hair, beauty and wellness packaging and brand design.
ExplorePharma and Healthcare
Pharma, nutraceutical, clinic and wellness branding and packaging.
ExploreFashion and Apparel
Brand identity, labels, lookbooks and e-commerce for fashion labels.
ExploreJewellery
Jewellery branding, boxes, catalogues and launch campaigns.
ExploreFinance and Fintech
Banks, NBFCs, advisors and fintech brands that need trust and clarity.
ExploreAutomotive and Industrial
Auto parts, tools, machinery and B2B manufacturers.
ExploreEducation and Coaching
Schools, coaching classes, ed-tech and training brands.
ExploreStartups and D2C
Launch ready brands, packaging, websites and listing creatives.
ExploreFAQ
Questions, answered
What does The Shades do?
The Shades is a branding and design studio in Navi Mumbai. We design logos and brand identities, product packaging, websites and landing pages, POP/POSM retail displays, motion graphics and artwork adaptations for startups, brand managers and growing businesses.
Which cities do you serve?
We serve Navi Mumbai, Mumbai, Thane, Panvel, Pune, Nashik, Kolhapur, Ratnagiri, Chiplun, Nagpur and Bangalore, and we work with brands and founders in Canada. Meetings can be in person around Mumbai or online anywhere.
How much does branding or packaging design cost?
Pricing depends on scope, number of deliverables and timeline. Share a short brief by form or WhatsApp and we will send a clear, itemised quote, usually the same working day.
How long does a logo or brand identity project take?
A focused logo or identity project usually takes one to three weeks, depending on how quickly feedback comes in. We share a clear timeline before we start, so you always know what happens next.
Do you work with startups and small budgets?
Yes. Many of our clients are early stage founders. Tell us your budget and scope and we will recommend a package that fits, and grow the work with you as the business grows.
Can you handle packaging from concept to print files?
Yes. We handle packaging consultation, structure and KLD (dieline) design, artwork, 3D packshots, physical sample mocks and print-ready files, and we adapt the design across variants and sizes.
Do you work with clients outside Maharashtra and in Canada?
Yes. Our process works remotely through video calls, WhatsApp and cloud files. We already support brands and founders in Canada and across India, with schedules that overlap your working hours.
What do you need from me to start?
A short brief is enough: what you sell, who you sell to, and what you want to achieve. Fill the quick form or message us on WhatsApp and we will take it from there.
Let's talk
Ready to give your brand a new shade?
Tell us what you are building. We reply the same working day with ideas, a timeline and a clear quote.